Independent design director helping businesses grow through strategic design that is intuitive, engaging, accessible and creates value.
See how strategic design has helped generate business value.
As an independent strategic designer and former agency director with 10+ years experience, I aim to bring collaborative and senior level design expertise to business owners, digital agencies and marketing teams to create considered brands, digital strategies and products that are user-focused and generate business value.
Creative Direction
Art Direction
UX Research
User Testing
UI Design
Workshop Facilitation
Webflow Development
Website Optimisation
Brand Identity
Brand Strategy
Brand Photography
Management
Mentorship
Strategic Problem Solving
Digital Design Systems
Design Token Systems
Design Prototyping
Customer Research
Design Operations
Project Planning
Team Leadership
Stakeholder Management
C-Suite Presentations
Cross-dicipline Collaboration
Accessibility Standards
Design Teaching
"Mel is an asset to any client or design team lucky enough to work with her. Calm under pressure and highly intelligent, Mel has an exceptional ability to take complex, often ambiguous requirements and distill them into a clear, actionable plan. Her leadership style is both professional and empathetic, she builds and nurtures talented teams while remaining deeply attentive to individuals who may need coaching or support. She sets out clear pathways for progression, ensuring her teams grow in skill and confidence.
Mel is meticulous in her design work, and can balance the attention to details with large-scale, complex architectures for global organisations. Beyond her design expertise, she has been instrumental in establishing robust design operations, systems, and processes, significantly enhancing agency efficiency, quality, and delivery speed. I would recommend Mel to any business or team without hesitation. Once you work with her, you won’t want her to leave."
Head of Experience Strategy @ UNRVLD
“Mel has done a fantastic job building my website! Her precision and sharp eye have been a game changer for my online presence. What I appreciated most about working with Mel is her genuine passion for listening to me as a business owner. She took the time to understand my vision and then used her expertise to bring it to life beautifully. I highly recommend putting Mel at the top of your list for a website uplift. Her service is excellent, and deadlines are never a problem.”
Owner of Savage Bean Coffee Co.
