Senior designer and former agency director with 10+ years experience leading digital teams to create strategic, user-centred design for global brands. Now working independently, I bring that same level of expertise to small and large businesses to create high-quality, user-focused and strategic designs that create measurable business value.
Great design shouldn’t feel out of reach for anyone. Great design should also create value for your business. I bring my depth of experience to each project to create purposeful design solutions that are shaped around unique business goals, audience and identity. My process is collaborative and flexible with a focus on clarity, ease of use and long-term value.
Alongside freelancing, I also continue to contract with digital agencies or teams who need a senior lead designer to collaborate with. As a former director, I understand the pace and team collaboration required to deliver excellent work. Please get in touch if you'd like to work together.
Digital Strategies
UX & UI Design
Strategic Website Design
Information Architectures
Customer Journey Mapping
Digital Design Systems
Component Libraries
Webflow Development
Website Optimisation
Brand Identities
Brand Photography
Figma Design & Prototypes
Customer Research
User Testing & Analysis
Creative Direction
Design Operations
Senior Team Leadership
Stakeholder Management
C-Suite Presentations
Cross-department Collab
Accessibility Standards
AI Image and Video Creation