Hi, I'm Mel, a Design Director with over 10 years experience as an agency director, strategic UX and UI designer, and design team lead. I am now working as an independent design partner with businesses and agencies to form unique digital strategies and design products.
My working style is collaborative and flexible with a focus on clarity, accessibility, and ease of use. I love to work in a freelance capacity on a project basis or collaboratively with teams to refine or create new digital experiences.
As a former agency director, I understand the team collaboration required to deliver digital products that perform well, are scalable, and create value. Please don't hesitate to get in touch if you'd like to work together.
Creative Direction
Art Direction
UX Research
User Testing
UI Design
Workshop Facilitation
Webflow Development
Website Optimisation
Brand Identity
Brand Strategy
Brand Photography
Management
Mentorship
Strategic Problem Solving
Digital Design Systems
Design Token Systems
Design Prototyping
Customer Research
Design Operations
Project Planning
Team Leadership
Stakeholder Management
C-Suite Presentations
Cross-dicipline Collaboration
Accessibility Standards
Design Teaching
"Mel is an asset to any client or design team lucky enough to work with her. Calm under pressure and highly intelligent, Mel has an exceptional ability to take complex, often ambiguous requirements and distill them into a clear, actionable plan. Her leadership style is both professional and empathetic, she builds and nurtures talented teams while remaining deeply attentive to individuals who may need coaching or support. She sets out clear pathways for progression, ensuring her teams grow in skill and confidence. Mel is meticulous in her design work, and can balance the attention to details with large-scale, complex architectures for global organisations. Beyond her design expertise, she has been instrumental in establishing robust design operations, systems, and processes, significantly enhancing agency efficiency, quality, and delivery speed. I would recommend Mel to any business or team without hesitation. Once you work with her, you won’t want her to leave."
Head of Experience Strategy @ UNRVLD
Guide Dogs Victoria
Cotton On Foundation
London Metal Exchange
University of Birmingham
Victorian State Government
Parkdean Resorts
Manpower Group
Lloyds Register
Barratt Homes
Linklaters
DYWIDAG
Greensync
Chilly's
Diagio
Smeg
2XU
Figma
Miro/FigJam
Lookback
Optimal Workshop
Adobe Creative Suite
Google Analytics
Webflow
Shopify
Sitecore
Optimisely
DevOps
