About

Freelance Designer,

Senior Design Director,
and Agency Contractor

Independent designer helping businesses grow through strategic design—creating brands and websites that are intuitive, engaging and built to deliver value.
Image of Mel standing in front of a dark wall with a pink flower next to herMel on her laptop

Hi, I'm Mel.
Lovely to meet you.

Senior designer and former agency director with 10+ years experience leading digital teams to create strategic, user-centred design for global brands. Now working independently, I bring that same level of expertise to small and large businesses to create high-quality, user-focused and strategic designs that create measurable business value.

Great design shouldn’t feel out of reach for anyone. Great design should also create value for your business. I bring my depth of experience to each project to create purposeful design solutions that are shaped around unique business goals, audience and identity. My process is collaborative and flexible with a focus on clarity, ease of use and long-term value.

Alongside freelancing, I also continue to contract with digital agencies or teams who need a senior lead designer to collaborate with. As a former director, I understand the pace and team collaboration required to deliver excellent work. Please get in touch if you'd like to work together.

Services

Capabilities

Digital Strategies
UX & UI Design
Strategic Website Design
Information Architectures
Customer Journey Mapping
Digital Design Systems
Component Libraries

Webflow Development

Website Optimisation

Brand Identities
Brand Photography

Skillset

Figma Design & Prototypes
Customer Research
User Testing & Analysis

Creative Direction 

Design Operations


Senior Team Leadership

Stakeholder Management

C-Suite Presentations

Cross-department Collab
Accessibility Standards

AI Image and Video Creation

To request examples of work completed while at digital agencies, please email mail@bymel.studio