Along with selling plants, Kodama provides educational content around caring for and growing plants
We created a brand with a focus on digital—since their presence is 100% online
The business is centred around the idea that there is a great deal of enjoyment to be had in caring for a growing plants as well as improving mental and physical health
They’ll be endeavouring to minimise waste/impact through limited or no use of plastic in an effort to take and reuse discarded items
We wanted the plant detailing to feel as if it were part of the word—almost like another letter to the name
Since the brand will be an online shop, Instagram will play a part in generating sales. We wanted to carry the brand seamlessly throughout, so a template was created as a guide to use going forward.