Kodama is a Melbourne-based plant shop selling and growing all their own plants

palm leaf on wall


Creative Directior


Social Assets


Melbourne, Australia


Coming soon

Along with selling plants, Kodama provides educational content around caring for and growing plants

cactus image on cream background

We created a brand with a focus on digital—since their presence is 100% online

stacked logo

The business is centred around the idea that there is a great deal of enjoyment to be had in caring for a growing plants as well as improving mental and physical health

Kodama on plant background
palm leaves
kodama stacked logo

They’ll be endeavouring to minimise waste/impact through limited or no use of plastic in an effort to take and reuse discarded items

circle logo over plant photo
cactus image

We wanted the plant detailing to feel as if it were part of the word—almost like another letter to the name

detailing of logo

Since the brand will be an online shop, Instagram will play a part in generating sales. We wanted to carry the brand seamlessly throughout, so a template was created as a guide to use going forward.

instagram board